It is an efficient and effective method of generating leads as well as nurturing potential customers. Every marketer who utilizes emails is confronted with numerous competitors to the attention and time of their recipients.
We've discussed previously that email marketing is an extremely efficient and cost-effective way to generate leads, bringing people to websites as well as for sales. Although it's often referred to as being an "old school" marketing tool, it is more effective than many of the latest techniques for marketing.
However, email marketing is faced with the same issue that all promotional or marketing tools do: keeping the focus on the targeted audience. But, in contrast to traditional advertisements or even electronic advertising, email has the advantage of being displayed in an area where most everyone spends the majority of their day— their inbox.
In contrast to ads, email messages are generally more likely to be seen. But not all. Not by everybody. However, they are more likely to be received by the majority of people. This is why the popularity of Email Marketing continues to grow.
How to Get Opened, Read, and Acted On
It's not enough for your email to be viewed in an inbox by a recipient. It should be read. Many emails, however, sent from an unknown individual or organization, are not likely to be read even if are opened. If they do receive attention, they could get ignored, discarded, or removed.
The main challenge facing any business creating emails is getting their emails opened more often than not, to be received by their intended recipients and have the person decide to take the desired step in the wake of having read the email.
It's easy enough, isn't it? It's not that simple...
There's plenty of competition to get your readers' interest. If they're deep in their inboxes and are scrolling through their mail. If your subject line fails to catch their attention; If they don't know what the email address is and if they look it up and discover an undoubtedly generic, mail-out, they'll go away.
What's an email marketing professional to do? We're happy you were interested. We realize that you're on the go, which is why we've put together a short tutorial on how to create great email messages to promote your campaign.
Crafting Great Emails: 1, 2, 3, Go!
First: You want to have your emails read! This means that your email must have the following three components to be well-executed:
- Your readers must know whom your email comes from. As an example, it could be "From: Bob at XYZ Corp" or perhaps the name of your business. You must be sure that your recipient will be able to recognize the.
- Also, ensure that the email is sent from an address with the domain name of your business or company within the. For example "xyzcorp.com" is going to look more professional and more likely to not have issues with delivery than emails that come from Yahoo or AOL etc.
- And, last, craft a great subject line. The subject line should be clear as well as compelling. Due to the cut-offs for mobile devices' sizes (32 characters on iPhones and 40 characters for Androids) Try to make the most of the first 30 or more characters. Beware of capitalization, excessive exclamation points, and various other "sales-y" practices. For mobile devices, take advantage of the 75-100 characters which are typically displayed in the form of "preheader" text on mobile inboxes.
Second: Once they open your important email, you'll want to take every step to ensure that it is seen. Here are some tips for getting that done:
- If you're sending HTML emails as opposed to texts only, make sure that you use a mobile-friendly or responsive template. If you are unsure, choose a one-column template that is well-viewed on smartphones.
- The email may appear to be "just" an email, nevertheless, it's a reflection of your business therefore the branding of the email you send is essential. Additionally, it can aid in standing out your competitors. Branding can be defined by colors, as well as the tone you use to convey your message as well.
- Limit your font selections limit them to a couple max. Choose one style for all messages that have headlines along with a second style for your text. Furthermore, the use of too many colours may make your message appear unorganized and detract from the message you're trying to convey.
Third: Include a call-to-action for your readers. There's nothing to gain by spending the time to get people to open their eyes and read your emails if you don't request them to take action when they're done!
- That means your primary message needs to be simple and persuasive. If the person reading your message doesn't fully comprehend what you're telling them, or asking for their help the opportunity to accomplish anything is likely to be ignored.
- Choose a distinct and single step you would like your readers to complete. This could include linking to your site, pressing an icon to request the resource or downloading coupons. It is important to ensure that the action you are taking is clearly defined and that any button or link that is related to this action should be easily accessible and user-friendly.
- In the simplest case at the very least, even if not requesting your reader to take action make sure you include the name of your company's social media links. Invite your reader to join your brand or share the content using well-known social media icons.
An Email is Delivered for a Reason
It is possible that you are not constantly seeking leads. There's a chance that you're not seeking to increase traffic to your site. You might just be sending emails to build or establish a connection with your visitors. However, none of this is going to happen if the emails you send out are received.
Follow the rules set by the email marketing service you use. Do not practice practices that may identify your email as spam. Make sure the list you have is current and correct. Make sure you include the option to unsubscribe. The marketing of emails is a possibility and an opportunity. It is important to approach your email marketing in a positive approach.
Great Marketing Emails Need Great Marketing Strategy
Making use of use of email marketing as part of your inbound marketing can be a great strategy to build and grow your company. However, achieving your goals in marketing by implementing an inbound strategy is a long-term process that takes time. It's not going to happen in several mailers, an unplanned event, or a standard email.
In reality, the people who read your content will go through your material for some time before contacting you.
However, if your content isn't prompting them to get in touch with you the goals you set may not meet your objectives.
It's good to know that you do not have to do it all on your own. One of the most effective choices you could make for the marketing funds is to collaborate with a reputable company like BroadVision Marketing.
Go to this page for a Free Inbound Marketing Session for you to make an the right decision. You can also contact BroadVision Marketing at 707-799-1238.
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