Budweiser is no doubt the best beer brand in the USA. It started its story almost a century ago, so it grabbed a strong position in America's heartland. Established by Adolphus Busch, the brand emerged when the brewing art became a part of American culture. Budweiser had a humble beginning but it later gained global recognition. Being committed to consistency and quality, Budweiser has become a popular drink in the country. Australians also love this beer and enjoy it on special occasions.
Unique Packaging To Draw Customers Attention
Budweiser has focused more on marketing strategies to retain customers. It started canning the beer to re-stimulate consumers’ interest in beers. The new packaging style increased the number of sales. Based on the consumers’ preferences and market conditions, Budweiser modified designs several times. The beer cans traditionally showcased patriotic American symbols like eagles. But, later, the company considered a branding redesign to respond to the declined sales.
Sponsorships With Different Sports Teams Developed Brand Awareness
Budweiser once sponsored 28 NFL teams and became the official beer of the tournament. The sponsorships and events garnered publicity, and the brand had naturally become famous to Americans.
Tapping Into The Tech World To Gain Popularity
Beer lovers who use Snapchat might have learned about the interactive game, Bud Bowl. The brand released the game to entertain football enthusiasts in America. The game involves 2 teams - Bud Light and a Budweiser bottle. The beer brand has won the heart of the millions-strong audience with this game.
Thoughtfully Chosen Ingredients In Budweiser
Although other breweries use barleys, Budweiser contains the finest 6-row and 2-row barley malt. These ingredients are hand-selected from local growers in the country.
Water
The filtered water ensures purity, and you get the best taste of the beer.
Rice
Budweiser makers use verdant, fresh rice for brewing the lager. They mill and polish the rice before using it for the beverage. This ingredient adds a smooth finish and crisp taste.
Hops
Brewers Use The Most Fragrant Hops To Make Budweiser Taste Distinctive.
These components combine nicely for a balanced flavour. Budweiser consumers get a satisfying and refreshing sensation.
Budweiser Supreme - The American-style lager is available with an ABV of 4.6%. The American Golden Lager makers have used honey malt for brewing purposes. You will get a smooth finish and a subtly sweet taste.
Budweiser Zero - Budweiser has released alcohol-free beer for consumers. It contains no sugar and low calories. So, you can cut back your daily alcohol consumption without compromising the refreshment.
Budweiser Select 55 - The formula is unique because of the blend of domestic and imported hops. It is a golden lager beer containing caramel malts. The premium light drink has a clean finish and ABV of 2.40%.
Budweiser has implemented different marketing strategies to reach the highest level of popularity. However, it has not compromised with the quality and taste of the beer. You can pair Budweiser beers with some spicy foods to get the best experience.
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