Amazon Stock Price: Growth Opportunities in 2024 and Beyond


Amazon's been a game-changer, dominating e-commerce and leading the charge in cloud computing.

This article will help you navigate the key factors that could influence Amazon stock price in the years to come.

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     Amazon's Canadian stock price could climb over the next decade, fueled by its strong e-commerce business and the booming cloud computing platform Amazon Web Services (AWS).

     We also need to consider potential obstacles like stricter government rules and more competition from other companies.

To get a better sense of the future, we'll listen to what financial experts and industry insiders have to say about Amazon's Canadian stock.

So, while we can't predict the future for sure, we can explore these key factors to understand what might boost or hinder Amazon's stock price in the coming decade.

Amazon Stock History

Amazon's stock price has had an amazing journey since its 1997 debut.
Let's start off  by highlighting key milestones, distinct growth phases, and pivotal events that shaped its trajectory.

Amazon Stock History Early Years (1997-2001)

In 1997, Amazon set a launch at $4 per share, setting out into e-commerce. Its initial journey was marked by rapid growth, expanding its online store and venturing into new product categories.

The dot-com bubble burst in 2000, sending Amazon's price plummeting below $5. However, the company has demonstrated its resilience, weathering the storm and proving its long-term viability.

Expansion and Diversification (2002-2010)

     Recovery and Reinvention: Amazon emerged from the dot-com storm with a renewed focus on profitability and operational efficiency. This strategic shift, coupled with continuous expansion into new product categories, propelled its stock price upwards.

     Launching into the Cloud: In 2006, Amazon unveiled its secret weapon: Amazon Web Services (AWS). This cloud computing platform, initially a fringe project, has grown into a revenue juggernaut, fueling the company's growth and sending its stock to new heights.

     Conquering New Heights: Not content with domestic dominance, Amazon went ahead and established a global presence and solidified its position as a leader in the e-commerce world.

Domination and Transformation (2011-Present)

Fueled by its e-commerce hegemony and the booming AWS business, Amazon's stock price embarked on an exponential climb. It breached the $1 trillion market capitalization mark in 2018, cementing its status as a tech giant.

     Amazon acquired Whole Foods in 2017 and set foot in the physical retail space. This move reflected the company's constant pursuit of innovation and expansion.

     Amazon encountered headwinds in the form of increased regulatory scrutiny over market dominance and labor practices. However, the company adapted its course, addressing concerns and continuing to push boundaries in areas like artificial intelligence and healthcare.

To Summarize: Events That Shaped Amazon:

     Dot-com Bubble Burst (2000)

     Launch of Amazon Web Services (2006)

     Acquisition of Whole Foods (2017)

     Increased Regulatory Scrutiny

Amazon's stock price continues to navigate the volatile seas of the market and its remarkable journey remains etched in history. From humble beginnings to its current position as a tech giant, the company's story is one of resilience, growth, and continuous adaptation.

Amazon Stock Price Predictions: Short-term and Long-term Forecasts

Amazon's share price has always attracted investors and traders, and for good reason. However, predicting its future price trajectory is not at all easy. Here's a quick look at the short-term and long-term forecasts.

Short-term Outlook (Next 12 Months):

     Analysts' Consensus: Based on estimates from 42 Wall Street analysts, the average predicted share price for Amazon within the next year is $184.23. This represents a potential 20.29% increase from the current price.

     Predictions: Forecasts vary, with the highest estimate reaching $220.00 and the lowest around $145.00.

     Key Factors: Upcoming earnings reports, macroeconomic conditions, holiday season performance, and competitor actions are some of the major factors that will influence the short-term price.

Long-term (Next 5+ years):

Optimistic Outlook: Many analysts hold a positive long-term view for Amazon. Some predict a price target of $252.71 in five years, representing a potential increase of over 60%.

Growth Drivers: Continued growth in e-commerce, the continued success of AWS, and potential expansion into new markets like healthcare are seen as key drivers of long-term growth.

Challenges: Increased competition, regulatory scrutiny, and potential disruptions in the tech sector could pose challenges to Amazon's long-term trajectory.


Amazon Stock Price After Split


Amazon has undergone four stock splits throughout its history, each increasing the number of outstanding shares while proportionally lowering the individual share price.

     June, 1998: A 2-for-1 split. For every one share you owned, you received two new shares, each worth half the original price, this wass to make the stock more affordable and attract more investors.

     April, 1998: Another 2-for-1 split just months later, further doubling the number of shares and lowering the price tag. This followed a period of rapid growth and was likely meant to maintain accessibility for investors.

     November, 1998: A 3-for-1 split, each costing one-third the original price, again split was to make the stock more accessible during a booming period.

     June 6th, 2022: The most recent split: a 20-for-1 split. Each existing share became 20 new shares, this was aimed to boost employee equity flexibility and make the stock more approachable for individual investors.

Note: Splits don't change the overall value of your holdings. You have the same total ownership percentage, even though the number of shares and price per share change.

There were several reasons behind Amazon's stock splits, and their impact on the company was different:

Reasons for the Splits

     To Increase Liquidity: By lowering the individual share price, splits make the stock more affordable for individual investors, attracting a wider pool of buyers and increasing trading volume. This can boost liquidity and overall market valuation.

     Psychological Appeal: A lower share price can appear more psychologically appealing to potential investors, even though the total value of their holdings remains unchanged. This can lead to increased demand and a positive impact on the stock price.

     Employee Compensation: Stock options are a common form of employee compensation in tech companies. Splits make these options more accessible and valuable for employees, boosting morale and attracting talent.

     Maintain Access During Growth: Amazon's share price climbed rapidly during its early years, and splits prevented it from becoming expensive for many investors. This helped maintain broad ownership.

Impact on the Company

     Positive Effects: Increased liquidity and wider investor access often lead to a higher stock price, benefiting shareholders. Splits can also boost employee morale and attract talent, further propelling the company's growth.

     Neutral Effects: The overall value of shareholders' holdings remains unchanged after a split. However, increased trading volume can benefit brokerage firms.

     Potential Challenges: Frequent splits can sometimes be interpreted as a sign of desperation or a lack of confidence in future growth. Additionally, managing administrative tasks related to splits can incur costs for the company.

While Amazon's stock splits primarily aimed to increase accessibility and liquidity, they also played a role in employee compensation and maintaining investor interest during periods of rapid growth. The overall impact on the company has been generally positive, although there are some minor drawbacks to consider.




Starting as a small company worth only $4 per share in 1997, Amazon has become a giant in the tech world. It survived the difficult times of the dot-com bubble, dominated the e-commerce market, and built a successful cloud computing business, making it worth over $1 trillion.

However, it hasn't all been easy. Amazon has faced criticism for its practices, including government investigations and concerns about workers. Despite this, it continues to innovate, expanding into physical retail with Whole Foods and exploring new areas like healthcare. These developments keep its stock price fluctuating, making it a potentially exciting but somewhat risky investment.

Overall, Amazon has experienced a remarkable rise from its humble beginnings, but it's not without challenges. Its future holds potential for both investors and tech fans, but with some uncertainty due to its innovative, yet sometimes controversial, strategies.

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